This is us on Sunday, Jan. 2, 2011, with the video debut of BikemanforU.com on our YouTube channel.
Since YouTube was hazy about allowing videos to promote websites back then, we tried to be circumspect with titling.
Even so, our two-minute and 17-second video raised a ruckus. Local fire chiefs let us know they were less than pleased.
It's not like we set up the shot. That's genuine footage of a Westhampton Beach, NY, fire truck rushing through town with sirens blaring.
The footage does appear a few times in this video, sort of like the scene in the movie "Bridget Jones's Diary," where Renee Zellweger's panty-hosed butt slides up and down a fire pole, but not exactly.
The Origin Of Spikeit Dollars
Spikeit was born in this video, released when the guru of bicycle repair was aiming for the world's tallest spiked hair. The future would reveal the Guiness World Record being smashed later that year by 44.68-inch high "mohican."
BikemanforU conceived the video using inspiration from his hometown's Atlantic Ocean coastline, and the movie classic "Jaws." He edited with iMovie, on a Mac the size of a Buick that was so sold even then it would be ancient today. If we still had it.
He dun, dun, dunned the famous theme music without risk of a copyright infringement.
His dad, the late Mr. Pump, was behind the company's stalwart Flip camcorder. A hugely popular forerunner of today's internet cameras, the pocket-sized Flip would be shut down abruptly in April, 2011, a few months after this video went public, by Cisco.
We hear Mr. Pump's voice in the background, along with those of more family members, plus a stranger heading into the local 7-11, now the coffee supplier on Bike Shop LIVE.
YouTube's red annotations, encouraging viewers to subscribe and watch more how-to videos, are lavishly splashed through the footage. Endscreens, colorless and more discreet, are the current vogue.
For now, we'll leave this video untouched, its DIY toolmarks intact. After five years on the internet, nearly six, it's practically historical, if not hysterical.